Female Athletes Receive Only 4% of Sports Media Coverage—Adidas Wants to Change That This lack of coverage tees up a shortage of role models for girls in sports—and if you can’t see it, you can’t be it. Glamour spoke with Nicole Vollebregt, the Adidas SVP behind the company's new She Breaks Barriers initiative, about how her team is working to level the playing field for women in sports. |
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